As we speak, all present Revue publication customers obtained an electronic mail letting them know that as of Jan. 18, 2023, the service will likely be discontinued.
Revue is an extended kind content material publication service that Twitter acquired and built-in into the platform. It was fairly useful to those that used it because it seamlessly inspired Twitter followers to subscribe to the publication. And naturally, it provided an extended kind content material choice that standard tweets couldn’t.
Right here’s the total textual content:
Necessary: We’ve made the troublesome choice to close down Revue.
We’ll lower to the chase: from January 18, 2023, it’s going to now not be attainable to entry your Revue account. On that date, Revue will shut down and all knowledge will likely be deleted. This has been a tough choice as a result of we all know Revue has a passionate person base, made up of individuals such as you.
Within the meantime, it is possible for you to to obtain your subscriber record, previous publication points, and analytics by following the directions here.
For those who run a paid publication, on December 20, 2022 we’ll set all paid subscriptions to cancel on the finish of their billing cycle. That is to stop your subscribers being charged for Revue content material after the purpose the place it’s now not attainable to ship newsletters from Revue.
We need to remind you that it’s your accountability to stick to any relevant legal guidelines, guidelines and rules in connection together with your subscriber record and different knowledge we share with you, and Twitter, Inc. has not obtained permission so that you can use subscriber info for any objective.
We’re grateful to everybody who has used our service over time, and hope we will proceed that will help you construct a group together with your readers on Twitter.
Whereas that is clearly consistent with Elon Musk’s continued efforts to scale back bills throughout the Twitter platform after his takeover, it must also be famous that the Revue function had not been distinguished or nicely promoted of late, which suggests there’d probably been a decline in utilization for months, and a corresponding decline in allotted assets.
This isn’t the primary time Twitter has acquired after which closed an extended kind content material platform. In 2013, Twitter shut down the Posterous running a blog platform after shopping for it. And Fb has equally struggled to keep up an built-in lengthy kind content material platform. Their Notes platform was shut down after languishing for years.
Apparently, Musk has stated just lately that he intends to increase the size of tweets from 280 characters to 4,000.
Whereas it stays to be seen whether or not such a personality improve will occur, or if it’s going to merely be a pure change in what one can tweet, or a special sort of tweet (i.e. LinkedIn publish vs. article), clearly there are different initiatives within the works to provide Twitter customers lengthy kind content material choices.
Regrettably, the concept of Revue was strong and one thing that Twitter didn’t capitalize on as a part of their initiative to provide creators and influencers a monetizable platform. Creators nonetheless produce other choices like Tremendous Tweets and different advantages of Twitter Blue. However clearly these options aren’t but bringing within the quantity of creators and content material that the platform must drive actual income for themselves.
And on the finish of the day, the continued lesson for all manufacturers is creators is rarely to belief platforms like social networks to accommodate your content material. Fortuitously, on this case, Revue customers no less than have 30 days to obtain their subscribers and content material and migrate them to a brand new service. For that, I personally advocate AWeber.
