Social media strikes rapidly, and as a model, it may be onerous to maintain up.
When updating your TikTok technique for 2022, you’ll wish to mix some timeless methods with present tendencies to attach together with your viewers in new methods. Learn on for our greatest TikTok tricks to make a splash within the new yr.
Be Casual
TikTok’s personal motto for manufacturers is: “Don’t make advertisements, make TikToks.” As a complete, TikTok works as a platform for much less polished, extra genuine content material. Take this as a chance to provide extra casual, off-the-cuff, laid-back clips showcasing your model’s persona. Whether or not this appears like really candid moments or scripted clips that simply have the texture of being much less formal, taking a nonchalant method may have you becoming proper into TikTok’s tradition.
Use Audio
Audio is a pivotal a part of TikTok, as 88% of customers cite sound as important to the TikTok expertise.
Techniques like utilizing trending audios and producing movies which might be twin audio-visual experiences on your followers herald outcomes: a Kantar examine discovered that advertisements with audio on TikTok boosted each model favorability and buy intent, a serious win for any manufacturers searching for conversions.
Model accounts can use a plethora of trending audio tracks from TikTok’s royalty-free Business Audio Library, however in case you’re feeling further artistic you can too create your personal TikTok sound to function any unique music, voiceovers or firm jingles! Simply be sure to avoid copyrighted music to keep away from any authorized scorching water.
Use Leisure and Humor
In a majority of TikToks, entertaining = humorous. Many manufacturers have discovered success right here by making jokes about themselves, typically leaning into their perceived public personas for laughs.
For instance, language studying app Duolingo and their trademark owl mascot, Duo, have lengthy been the butt of jokes about their aggressive push notifications upon lacking a lesson. Because of this, their TikTok account is filled with content material poking enjoyable at Duo for being a troublemaker and replying to feedback with lighthearted threats.
If comedy isn’t your factor, nevertheless, no must panic. The important thing to being entertaining is to cater to what jives together with your model persona and with what your viewers likes, and that may imply content material that’s informative, attention-grabbing, or in any other case invaluable.
Humor has a serious place on the TikTok desk, but when it isn’t meshing together with your model picture otherwise you’re struggling to make it really feel genuine, leaning into a unique route of leisure is completely wonderful.
Join With Your Viewers’s Values
TikTok is a spot for humor and wit, however it’s additionally a spot for real connection and dialog. Possibly you’re a clothes model with expanded sizes projecting a body-positive message, or a make-up model on a mission to vary the narrative that folks with zits should go full protection. No matter your place, taking a extra humanitarian method in your content material can spark actual reference to shoppers, who like to know that you simply maintain the identical values that they do.
Interact With Others
You’ve possible heard to have interaction with feedback by yourself posts, however scrolling by way of TikTok and leaving feedback on different posts can tremendously enhance each your model’s presence and persona.
Examine your model’s “mentions” steadily as properly; if individuals are tagging your model within the feedback of another video, it’s an enormous signal that it is best to get in there and be part of the dialog.
Plenty of manufacturers on TikTok are studying that cracking a joke within the feedback can draw a number of good press; take, for instance, these manufacturers within the feedback of considered one of @jongraz’s notorious “Bones or No Bones” movies:
Create Neighborhood, Not Conversions
Put merely, TikTok just isn’t all about gross sales and conversions. Fairly, TikTok is a spot to construct neighborhood, to carry conversations and to share your model’s persona.
As we talked about above, connecting together with your viewers’s values is essential to constructing a relationship together with your followers, whether or not you select humorous or heartfelt content material to attain that purpose.
Too typically, manufacturers get caught up in the long run purpose of creating a sale, however on TikTok, these center steps of brand name consciousness, model belief and real interplay matter — so much.
Don’t neglect about your viewers in pursuit of a click on.
Accomplice With Creators
Who says it’s a must to do all of the work of rising your TikTok presence your self?
Partnering with TikTok creators is an environment friendly technique to enhance your model consciousness and attain new audiences. Plus, you’ll get the additional benefit of genuine product posts from shoppers, whom folks are likely to belief extra than manufacturers.
Creator content material can also be good user-generated content material to reuse inside your social media content material, web site, or anyplace else in your advertising funnel! Simply be sure you get permission from the creator earlier than reposting.
Discovering, pitching and contracting with TikTok creators all by yourself can rake in unimaginable advantages, however it will also be a drain on essential firm sources like time and power.
Wish to reap the advantages, with out the heavy lifting? We match you with actual content material creators primarily based in your target market and objectives, ship them your product after which compile all the outcomes for you. For those who’re prepared to find how we are able to up your TikTok recreation in 2022, give our consumer-to-consumer advertising specialists a shout at the moment.
