In the event you’re desperate to develop your model on TikTok, creator partnerships must be a prime precedence.
We’ve seen firsthand how creator content material produces actual outcomes for our shoppers throughout social media.
Increased engagement charges. Larger model consciousness. Extra social gross sales.
However hey, don’t simply take our phrase for it! Because of a new examine from TikTok themselves, we’ve a fair higher thought of how creator content material is altering the sport for manufacturers.
5 TikTok Stats that Sign the Energy of Creator Content material in 2022
Under are the important thing stats from TikTok that spotlight simply how efficient brand-creator collabs will be. Whether or not you’re on the fence about creator partnerships or simply need some recent TikTok advertising and marketing concepts, these stats will help!
1. TikTok adverts that includes creators achieved 91% increased two-second view charges versus non-creator adverts (8%).
It’s no secret that TikTok strikes rapidly on the subject of content material.
With so many movies to scroll and faucet via, it is sensible that something that even feels like an advert will get glossed over. This stat drives residence how necessary it’s to characteristic creators and shoppers (trace: individuals, not merchandise!) in your TikTok promos.
Supply: City Outfitters
Meals for thought: practically 40% of Gen Z shoppers declare that their buying choices are influenced by what they see on TikTok. The longer your viewers keep glued to the display screen, the extra seemingly they’re to attach with you.
In different phrases, creators encourage shoppers to maintain their eyes in your model. Like, actually.
Takeaways for Manufacturers on TikTok
- One of the best TikTok adverts don’t really feel like adverts in any respect. With creator content material, you immediately make your promotions really feel much less “salesy.”
- We all know that authenticity counts on TikTok: buyer tales, experiences and skits are all excellent for promotions.
- Put creators front-and-center in your adverts. This ensures that viewers see individuals first (and merchandise second).
2. TikTok adverts that includes creator partnerships noticed a staggering 83% increased engagement fee versus non-creator adverts (12%).
Manufacturers investing in TikTok adverts rightfully need extra than simply views — they need engagement.
The great thing about TikTok adverts is that they’re prime for interactions, significantly “Likes” and feedback. Peek the 46k+ likes and 1,000+ sends that Dr. Squatch scored from the advert beneath.
In keeping with TikTok’s knowledge, creator-based adverts outperform non-creator adverts in an enormous approach when taking a look at engagement. This but once more highlights how that includes precise individuals in your promos can repay.
Takeaways for Manufacturers on TikTok
- The extra your TikTok adverts resemble your natural content material, the higher.
- Promos must be participating! Captions, music and skits can snooze-proof your adverts.
- Have a look at your top-performing natural posts and take into account how one can flip them into TikTok adverts.
3. 62% of TikTok customers say that platform-specific branded content material is one of the simplest ways for manufacturers to attach with shoppers.
TikTok is one-of-a-kind versus different social networks.
From the platform’s youthful crowd to its off-the-wall content material, what works for you on Twitter or Instagram isn’t assured to resonate on TikTok.
That’s as a result of most content material on TikTok facilities round individuals. The identical goes for the platform’s adverts.
TikTok customers don’t wish to see copy-and-pasted content material from different networks. In the event you’re not 100% positive what your TikTok content material ought to appear to be, empower clients and creators to make it for you through user-generated content material.
Takeaways for Manufacturers on TikTok
- Promotion concepts for TikTok have to be human.
- Given TikTok’s youthful crowd, prioritize persona over attempting to promote to your viewers.
- Ideally, your TikTok content material must be distinctive (trace: don’t simply double-dip your Reels).
4. Creator content material sees a major increase in (aided) model recall within the magnificence (72%), CPG (55%) and vogue (50%) industries.
Regardless of TikTok’s recognition and large progress, the platform continues to be pretty “new” to companies.
This spells excellent news for up-and-coming firms.
Whereas many legacy manufacturers are already established on Instagram, there are many alternatives for younger manufacturers to stake their declare on TikTok. Firms in magnificence, shopper packaged items and vogue are thriving proper now.
And shock, shock: these similar industries are among the many finest for partnerships and collabs with TikTok customers. That’s as a result of there are infinite methods for creators to point out off merchandise in motion.
Supply: TikTok
Takeaways for Manufacturers on TikTok
- In the event you’re an organization in magnificence, CPG and vogue, it’s best to completely be on TikTok.
- On condition that competitors is so fierce in these industries, TikTok creator adverts are a superb technique to break via the noise.
- Bodily merchandise are perfect for TikTok promos and content material as a result of creators can present them off.
5. For magnificence manufacturers, adverts that includes comedy cues or merchandise in motion resulted in 24% extra movies watched till the top.
TikTok adverts give manufacturers an opportunity to mix promotions with leisure. Take into consideration how branded hashtag challenges are all the fashion proper now.
This stat actually highlights the facility of persona and creativity on TikTok.
Supply: TikTok
How so? Comedy is an effective way to attach together with your viewers and make your adverts extra memorable.
Let’s be actual, although: so many manufacturers flop on the subject of social media “comedy.” Because of this comedy is finest left to TikTok creators that truly perceive your viewers and their humorousness.
The identical applies to displaying off merchandise in motion. Giving TikTok creators the liberty to showcase your model on their phrases implies that your adverts gained’t really feel like adverts. Sound acquainted?
Takeaways for Manufacturers on TikTok
- Persona and creativity are key to standing out on TikTok. Expert creators have each!
- Begin brainstorming TikTok content material concepts that incorporate comedy and merchandise in motion.
- Present creators with steering but in addition the liberty to let their personalities shine.
Are TikTok Creator Collabs on Your Model’s Radar?
The numbers don’t lie: working with TikTok content material creators is a confirmed technique to develop your presence.
Doing so not solely builds extra model consciousness but in addition provides your advertising and marketing a much-needed human contact. Maintain these stats in thoughts as you construct out your TikTok technique for 2022 and past.
In the event you’re able to collaborate with TikTok content material creators however don’t know the place to begin, we invite you to contact Statusphere and chat with our consumer-to-consumer advertising and marketing specialists.
