With the launch of Reels, Instagram’s latest function, influencers now have one other inventive area to offer quick, video-based content material for his or her followers. This new function is what Instagram provides in response to the fast development TikTok has skilled this 12 months. We now have been inspecting the variations between Instagram Reels and TikTok and broke down every thing you must know.
TikTok
Though TikTok remains to be a considerably new platform, it has the benefit of being round longer than Reels. Manufacturers and content material creators alike have had the possibility to check out and take part in TikTok campaigns with nice outcomes. Listed below are some execs and cons of the app:
Execs
- Movies might be so long as one minute
- TikTok has over 800 million customers worldwide, permitting movies to go viral nearly wherever
- 42% of U.S. TikTok customers are 18-24 12 months olds—an age group has fairly the deal with on choosing up new developments
- Straightforward to start out totally different inventive challenges which you could later promote
- TikTok’s algorithm tends to favor small creators, making TikTok perfect for micro-influencer advertising
- Movies can simply turn into viral and flow into throughout different social media platforms
Cons
- Rumors of the TikTok ban probably driving customers away
- You’ll be able to’t edit captions as soon as your TikTok has been revealed
- Selecting music might be tough and you can not at all times use a particular clip from a music
- Advert choices are nonetheless on the pricier finish and getting used principally by big-name manufacturers
For extra methods to make use of TikTok in your model, take a look at this weblog.
Instagram Reels
Whereas Reels are nonetheless in its early levels, we have now seen Instagram provide you with new and profitable additions to the platform in an effort to compete with different social media platforms earlier than. (We’re taking a look at you, Instagram Tales.)
Execs
- No caption restrict
- You’ll be able to select a canopy picture, in contrast to a GIF on TikTok
- 500 million individuals already use Instagram Tales per day, that’s a number of potential Reels customers
- A seemingly limitless music library with the flexibility to decide on any clip of your chosen music
- Reels are constructed into the Instagram platform, offering one cohesive area for influencers to create and showcase content material
- Choice to share Reels on person’s grid and/or tales
- They stay in a separate (however simply accessible) space on the person’s profile
Cons
- At the moment, Reels can solely be a most of 15 seconds lengthy (Replace: IG Reels now permits 30 seconds.)
- There isn’t a voiceover perform
- The music editor is a bit tough to work with
- The Reels editor nonetheless has a good quantity of bugs, so in the meanwhile we suggest creating content material in one other software program like iMovie
Whereas Instagram Reels are nonetheless contemporary and we have now extra to study, we’re excited to proceed experimenting and see what else this function has to supply!
Influencer advertising generally is a tough path to navigate as new social media developments rise and fall. Don’t let discovering influencers on these platforms gradual your advertising efforts down. At Statusphere, we assist discover the proper influencers in your model so that you by no means miss a beat. Have any questions on TikTok or Reels? Be at liberty to contact us or chat with us on Instagram!
