There are a number of how you may contact TikTok model ambassadors or influencers, whether or not that be by means of TikTok Creator Market or looking by means of different social media platforms. Whereas discovering influencers is one factor, realizing what to say is one other. The distinction between a great pitch and a nasty one may even have an effect on your model’s status—so that you’ll wish to go about it the fitting approach from the beginning. We break down methods to DM influencers on TikTok with the proper influencer outreach template under.
1. Outline your goal
Earlier than contacting influencers for potential partnerships, you want to know the aim of your message. What’s your organization presently posting on TikTok that you really want them to take part in? You’ll want to guarantee your message is evident and concise on why you need this influencer to collaborate with you. Right here’s what to remember:
2. Determine your audience
You’ll want to establish what demographic you might be planning to interact whereas selling your merchandise. What crowd are your merchandise geared in the direction of or are you attempting to focus on a bigger viewers you could not have earlier than? Upon getting an thought of not simply your goal however these audiences, you may look towards influencers who match that focus on group you’ve been looking for.
3. Do your analysis
Earlier than connecting with influencers, you’ll wish to do your analysis first. That approach, you may personalize your interplay and guarantee it stands out. Specializing in the human parts of their content material and fascinating with their profile time beyond regulation will showcase that you’ve a real curiosity in what they do as an influencer. Ask your self these questions when trying:
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- Who’re they and what do they get pleasure from posting about?
- Who makes up their viewers?
- Does their voice and aesthetic align together with your model?
- Have they partnered with manufacturers much like you prior to now or presently?
4. Contact the model ambassadors
Upon getting a great grasp on what your model is planning on doing on the app, researched and located influencers that align together with your mission, you may contact them. Keep in mind, partaking with the potential ambassador’s content material previous to this message will make your model seem extra genuine. When writing your message you’ll wish to:
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- Maintain it brief and candy
- Add a human component, one thing you observed about their TikTok movies
- Add a sentence about how their posts resonate together with your model
Generic TikTok Message Template
Hey [insert influencer name],
The workforce and I beloved your TikTok about [insert description of related post]. At [insert brand name here] we [insert what you do or your mantra]. We’d like to associate with you on [insert what you are reaching out about].
I’d love to speak concerning the particulars with you if you happen to’re !
Thanks!
-[insert name here]
Generic TikTok Message Template in Use
Hey Emma,
The workforce and I beloved your TikTok concerning the newest Okay-Magnificence merchandise you’ve been utilizing! At Aera, we concentrate on curating reasonably priced, non-toxic and cruelty-free magnificence merchandise. We’d like to associate with you on a giveaway to advertise our newest line of serums.
I’d love to speak concerning the particulars if you happen to’re !
Thanks!
-Kristen
For extra influencer outreach templates like this one, take a look at this weblog!
Reaching out to influencers can appear difficult, particularly when new to an app like TikTok, however utilizing a easy template could make it rather a lot simpler. Need assistance connecting with the fitting influencers to your model on the app? Click on right here to talk with considered one of our specialists!
