The seasons are altering and so ought to your campaigns! As the vacation season approaches your model goes to wish influencers to advertise your vacation gross sales, product launches and causes you’re donating to. What higher approach to do that than via a festive collaboration?
Since vacation campaigns are targeted on gifting, you’ll want to start out reaching out to influencers early in order that they have time to share your model with their followers and get them to buy in time to your vacation promotions. Many retailers start working their vacation promotions earlier than Black Friday and prolong them till simply after Cyber Monday – main many consumers to do the majority of their vacation procuring throughout this timeframe. To remain aggressive and reap the benefits of this window, you’ll need to ship your influencer pitches nicely earlier than then.
Crafting the proper e mail will assist you join with in-demand influencers who’re being pitched to by quite a lot of manufacturers year-round. Our present to you is 5 influencer e mail templates to assist with outreach to your upcoming vacation marketing campaign:
Generic Vacation Collaboration Pitch Template
- Generic Collaboration Electronic mail Template
Pleased Holidays [Insert Influencer Name],
I liked your publish(s) about [insert topic relating to what they did the last holiday season]. [Insert a sentence or two adding a human element about their holiday posts].
My title is [insert name here] and I work for [insert company name]. We [insert what your brand does here]. I’m reaching out as a result of [insert a short and sweet sentence or two about your brand’s holiday campaign and how it relates to something from their profile]. It might be a present for those who collaborate with us this vacation season to assist unfold the phrase!
Should you’re please let me know and I’ll present extra particulars.
Thanks!
[Insert name here]
- Generic Collaboration Electronic mail Template in Use
Pleased Holidays Richie,
I liked your posts in regards to the magnificence introduction calendar you had final 12 months! It was the proper contact to your Christmas countdown in your Instagram web page. It was thrilling to see what new merchandise you’d get every day, very cute!
My title is Kristen and I work for Amor. We’re an up and coming magnificence model targeted on clear substances, pure merchandise and accessibility. I’m reaching out as a result of this vacation season we’re donating 500 units of our merchandise to native girls’s shelters close by and we noticed the same ardour for natural skincare and charity in your account. It might be a present for those who collaborate with us this vacation season to assist unfold the phrase!
Should you’re please let me know and I’ll present extra particulars.
Thanks!
Kristen
Model Ambassador Pitch Template
- Model Ambassador Electronic mail Template
Hi there [Insert Influencer Name],
My title is [insert name here] and I work for [insert company name]. We [insert what your brand does here]. I’m reaching out as a result of we’ve been following your [insert social media platform(s)] and love [insert the human element about their social media platforms to emphasize why you want to partner with them]. Whereas the vacation cheer is just seasonal, we’d like to have you ever on our ambassador group year-round!
For the vacations we’re partnering with ambassadors to [insert a sentence or two about what your brand is giving and utilizing ambassadors for this season].
In case you are please let me know and I’ll ship extra particulars. I might love to speak extra about what we provide!
Pleased Holidays!
[Insert name here]
- Model Ambassador Electronic mail Template in Use
Hi there Claire,
My title is Kristen and I work for Amor. We’re a magnificence model that focuses on offering pure merchandise with clear substances which are delicate on the pores and skin. I’m reaching out as a result of we’ve been following your Instagram and love the inventive spin you place when discussing different, clear merchandise to include into your on a regular basis make-up routine. Whereas the vacation cheer is just seasonal, we’d like to have you ever on our ambassador group year-round!
For the vacations we’re partnering with model ambassadors to assist promote our marketing campaign with a aim of donating 25% of gross sales to a company targeted on ending all animal testing by 2025!
In case you are please let me know and I’ll ship extra particulars. I might love to speak extra about what we provide!
Pleased Holidays!
Kristen
Vacation Product Launch Pitch Template
- Vacation Product Launch Electronic mail Template
Pleased Holidays [Insert Influencer Name],
I’ve been following your profile on Instagram for some time and love your posts about [insert topic here]. [Insert another sentence or two relating to any human element on their feed about the holidays]!
My title is [insert name here] and I work for [insert company name]. We [insert your mantra]. I’m reaching out as a result of [insert what you saw in their posts and what they are passionate about that relates to your brand]. Tis’ the season for gift-giving and we would like you to collaborate with us on our product launch!
Please let me know if you’re involved in serving to us unfold some vacation cheer with our merchandise, we’d love to talk with you.
Thanks!
[Insert name here]
- Vacation Product Launch Electronic mail Template in Use
Pleased Holidays Nancy,
I’ve been following your profile on Instagram for some time and love your posts about your favourite cookbooks, particularly the round-ups from the final vacation season!
My title is Kristen and I work for Ginger. We curate vegan vacation recipes which are geared towards sustaining a wholesome way of life even whereas having fun with your fave vacation meals. I’m reaching out as a result of we see your ardour for giving trustworthy suggestions on vegan merchandise you attempt to have a brand new version within the works – simply in time for the vacations. Tis’ the season for gift-giving and we would like you to collaborate with us on our product launch!
Please let me know if you’re involved in serving to us unfold some vacation cheer with our merchandise, we’d love to talk with you.
Thanks!
Kristen
Vacation Giveaway Pitch Template
- Vacation Giveaway Electronic mail Template
Hey [Insert Influencer Name],
My title is [insert name here] and I work for [insert company name and your mantra]. I’m reaching out as a result of we’ve been following your [insert social media account(s)] and noticed certainly one of your most up-to-date posts about [insert what you saw in their feed that relates to your brand’s purpose and the holidays]. We imagine your followers would love to beat the bah, humbug of finals week with [insert product here].
We’d be sending you a vacation present bundle of our merchandise to strive after which a couple of extra to host a giveaway to your [insert social media platform] followers. The foundations to win can be easy, [insert giveaway rules].
In case you are , I might love to speak with you in regards to the particulars of our vacation giveaway and merchandise!
Pleased Holidays!
[Insert name here]
- Vacation Giveaway Electronic mail Template in Use
Hey Luna,
My title is Kristen and I work for Amor, an indie magnificence model targeted on offering inexpensive, cruelty-free merchandise. I’m reaching out as a result of we’ve been following your YouTube channel and noticed certainly one of your most up-to-date movies in regards to the “Present-Giving on a Finances” sequence you may be doing as a school scholar navigating a restricted price range. We imagine your followers would love to beat the bah, humbug of finals week with our newest vacation magnificence bundle!
We’d be sending you a vacation present bundle of our merchandise to strive after which a couple of extra to host a giveaway to your YouTube subscribers. The foundations to win can be easy, they must subscribe to each Amor’s and your individual YouTube channel and go away a remark in your video naming their favourite merchandise within the vacation bundle.
In case you are , I might love to speak with you in regards to the particulars of our vacation giveaway and merchandise!
Pleased Holidays!
Kristen
Personalised Vacation Video Pitch
If you wish to be extra inventive and personalize your emails, contemplate sending a video message to influencers you might be reaching out to. Embody an excerpt from one of many above e mail templates and connect a brief video to say blissful holidays and why you need them to be part of your marketing campaign. Listed here are a couple of phrases you might say:
- “Pleased Holidays [insert influencer name], we’re engaged on sharing some presents this vacation season and wish you to be part of it. We love [insert human element about their social media content]. We’d love to talk quickly!”
- “Hey [insert influencer name]. Wishing you the happiest of holidays and hope to attach with you quickly! From our group at [insert brand name]!”
With these templates, you’re prepared to achieve out and get a headstart in your vacation marketing campaign! Should you want a couple of additional elves that can assist you out this vacation season, give Statusphere a shout. We are able to get influencers posting about your merchandise very quickly via our community of dependable, vetted micro-influencers. Contact us at the moment to search out out extra about how our influencer advertising and marketing specialists may also help you attain your vacation marketing campaign targets.
Final up to date August 2, 2021.
