TikTok is an up-and-coming video-sharing platform filled with alternatives for manufacturers to create academic content material whereas showcasing their personalities. TikTok video creators can share looping movies between 15 and 60 seconds lengthy and have entry to enhancing instruments, a large music library, together with many filters and results. These instruments let TikTok customers create content material that ranges from lipsyncing and dance to comedy and vlogs.
If you happen to’re considering of testing the waters with this new platform, however aren’t positive what kind of content material fits your model finest, we’ve received you lined. Listed here are 4 methods you should use TikTok to your model!
1. Begin a Person-Generated Content material Marketing campaign
This technique is a good way to see how viewers on this platform will work together together with your model and the merchandise you promote whereas additionally making a surplus of UGC to your model. Take a look at these two manufacturers who’ve been profitable with this technique:
- Chipotle: One of many earliest brand-driven challenges was began by Chipotle. The model partnered with influencers for the #ChipotleLidFlip problem to showcase a enjoyable trick that entails flipping a Chipotle bowl’s lid. Having well-liked content material creators take part even inspired different customers on the app to affix in on the problem—they reached hundreds of thousands of views!
- Kroger: Kroger partnered with TikTok influencers and inspired customers on the app to put up movies of their dorm makeovers utilizing the hashtag #TransformUrDorm. They added a singular characteristic to their marketing campaign by having a devoted model web page the place viewers may really store for merchandise too.
2. Construct Hype for a Product Launch
This platform generally is a useful gizmo for constructing consciousness for an upcoming product launch. Hyping shoppers up for the discharge of your new product will encourage them to work together together with your model and guarantee it’s on their radar for when it really does launch.
- BMW: When BMW launched its new 1 Sequence in July 2019, they created a hashtag problem to construct pleasure. Utilizing the hashtag #THE1Challenge, BMW requested quite a few influencers to create entertaining clips of them dancing in, on and across the new automobiles.
- Samsung: To have a good time the launch of their Galaxy A smartphone, Samsung created the hashtag problem #danceAwesome to immediate customers to experiment with the platform’s transition results whereas creating inventive, visible content material showcasing their product’s options.
Social media has at all times provided a good way to introduce shoppers to new merchandise, that’s what makes TikTok an amazing platform for product discovery! Based on GlobalWebIndex, 28% of customers utilized social networks throughout their on-line product search. This quantity is barely going to extend because the years go on, so get a head begin on showcasing your product on this platform sooner relatively than later.
3. Present Your Model’s Persona
This tactic goals to point out the light-hearted facet of manufacturers that aren’t at all times seen by their viewers or shoppers. When an organization reveals off its persona, audiences can begin to relate to it a bit extra.
- Washington Put up: Media shops like The Washington Put up, are utilizing TikTok as a option to showcase their reporters’ personalities by way of behind-the-scenes content material. They department out from strictly information matters to creating content material that’s comical and relatable to attach with new viewers about newsworthy matters.
- NBA: The NBA makes use of the app’s musical options to loosen up the branding of the group and make its athletes look extra relatable. Whereas the movies nonetheless promote basketball, in addition they slot in nicely with different humorous or musical posts on TikTok feeds. They put up movies of gamers figuring out dramatically to music, dancing on the court docket or staff mascot adventures.
4. Create Instructional Content material
This technique is a good way to demo your merchandise or present viewers how they’ll use it of their on a regular basis life. Many magnificence manufacturers particularly are using TikTok as a tutorial platform to showcase all of the distinctive methods their merchandise can be utilized.
- City Decay: City Decay posts movies of their merchandise demonstrating use and apply them. For instance, their “Keep All Evening Setting Spray” is being featured under. This technique works nicely when you have an in-house staff to shoot for you and even in case you’re partnering with specialised video creators.
- Amelia’s Flower Truck: You don’t must be an enormous firm to make the most of this technique. Amelia’s Flower Truck movies the creation of their flower bouquets and handle them on their TikTok web page. (You can too create useful content material like this on Instagram’s IGTV!)
Utilizing considered one of these methods to your model on TikTok will yield lovely, entertaining content material for viewers to take pleasure in. Identical to these eight manufacturers, you can also take full benefit of all of the advertising and marketing alternatives this platform has to supply. If you wish to study extra about Statusphere and the way we may also help you promote your merchandise utilizing professional content material creators, click on right here.
